Workload Automation Blog

How Established Organizations Turn History into Agility

4 minute read
Flora Tramontano Guerritore

Technology drives business today, and every organization that embraces digital culture is challenged to adapt or disrupt its technology landscape to drive innovation.

Established companies in traditional sectors such as financial services, oil and gas, automotive, and pharmaceuticals struggle more than new market players that were born with a digital strategy.  However, if they can quickly integrate new solutions into their existing platforms and deploy the right technology mix, they make their traditional assets an advantage (rather than a barrier) to innovation.  These assets could be repositories of historical data on customer behavior, transactions, or many other pieces of data collected over time by the company. When unlocked, this data can be used to help maintain and build loyal customer relationships.

However, when implementing their digital strategies, established companies often find out there are technology gaps their current tools can’t fill.  One common gap is application workflow orchestration. Many companies fear that it’s too risky to replace their siloed automation tools (or homegrown solutions) in favor of an enterprise grade platform. Fortunately, Control-M and the new BMC Helix Control-M can eliminate this risk with their uniquely supported Conversion Tool.

Common business goals

According to Gartner’s Top Priorities for Finance Leaders in 2020 report, the top priority for financial leaders is the implementation of advanced analytics projects connected to business problems. They also report that healthcare supply chain leaders are focusing on “agility” as well as digital technology to gain real-time, accurate data on supply and demand, to improve the responsiveness of supply chain to future disruptive events, based on the lessons learned from the COVID-19 pandemic. Finally, in this webinar Gartner discussed how automotive companies are shifting to meet customer needs during this global pandemic with online sales, contactless services, and accessible personal mobility.

While each industry is unique, they often share the same business goals and face the same challenges.  In fact, almost every business (including traditional ones) looks to companies like Amazon as a model for how to build excellent customer experiences.

The Autonomous Digital Enterprise

BMC’s Autonomous Digital Enterprise vision outlines three traits, each of which requires leveraging innovative operating models and technologies, as keys to success:

  • Agility
  • Customer centricity
  • Actionable insights

These are closely related traits that will ensure resilient competitive differentiation as the business environment undergoes the unpredictable and unexplored seismic changes everyone expects over the next five to ten years.

It takes agility to run your business while you reinvent it for the future.  That is especially true if you stick to a customer-centric strategy.  To be customer-centric, your organization must use technology to collect information at every touchpoint in the customer journey – before, during, and after purchase.

When transformed into actionable insights, that information allows your organization to anticipate customer needs, delivering the right services, at the right time, through the right channels.

The case for change

Companies that embrace the Autonomous Digital Enterprise roadmap will likely have to make some changes to existing infrastructure to get on the right path.

Suppose your company wants to create data-driven targeted advertising. The Internet of Behavior (IoB) is undoubtedly a perfect source of information.  Also, established businesses can mine their historical customer data to find powerful insights. However, the challenge is deploying the latest technology to collect and process customer data so it’s available throughout the organization in real-time and bridge the gap with existing technology.

If your existing automation technology does not allow you to rapidly and reliably integrate new technology solutions into your workflows, you are already falling behind. You’ll be left with snippets of past and present customer behavior data that are stuck in siloed tools. If you try to create and maintain manual integrations, you will inevitably have blind spots that could lead to inaccurate or incomplete data. Manual integrations are also inefficient to manage. It’s time to make the right choice.

With Control-M and BMC Helix Control-M, you can integrate disparate technologies, orchestrate the entire process of ingesting, storing, processing and analyzing customer data from multiple sources (on-premise to the cloud), and deliver fast results at scale.

Minimize conversion risk with Control-M and BMC Helix Control-M

Recognized as a leading application workflow orchestration platform, Control-M provides the most modern toolset for orchestrating complex application and data workflows, across multiple clouds and on-premises.  The same value is delivered by BMC Helix Control-M, which introduces a SaaS user experience, for highly decentralized, self-service consumption.

Control-M and BMC Helix Control-M are the only application workflow orchestration platforms with a supported built-in Conversion Tool, which is constantly enhanced based on customer conversion experience. You can leverage the Conversion Tool to automatically convert data from out-of-the-box schedulers, workload automation products, and application-embedded schedulers.  Furthermore, you can easily create your own conversion rules and automatically convert from any product not supported natively.

Far too often, the conversion of one or more tools can be a structural change, requiring a complex and risky change management project, especially when it involves the availability of business-critical services.  Control-M and BMC Helix Control-M’s Conversion Tool was designed to mitigate this risk.

It guides you through a staged approach.  Each conversion stage is a smaller project that gives you a clearer and simpler view of what you need to do and can be reviewed and updated until the desired conversion is achieved.

Reports are provided at each stage, which helps you predict the extent and duration of the conversion, helping you determine the optimal time to complete the migration, minimizing downtime.

Finally, if you are concerned about the skills and resources needed to complete a conversion, you’re not alone. Our experts have successfully helped many customers complete their migration projects. BMC can provide support throughout the entire migration, ensuring your goals are met at every stage.


To get maximum value from your organization’s customer data (and turn that data into powerful insights), you will likely need to fill gaps in your technology stack. Lots of workload automation and application workflow orchestration solutions have built in scheduling tools but can’t help connect new and traditional technologies. That leaves you with an incomplete view of customer behavior. With Control-M and BMC Helix Control-M, you can eliminate these gaps and mitigate conversion risks – all while supporting your business’ journey to becoming an Autonomous Digital Enterprise.

Want to learn more?

Check out this webinar to see how you can find and eliminate workflow silos with Control-M’s Conversion Tool.

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These postings are my own and do not necessarily represent BMC's position, strategies, or opinion.

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About the author

Flora Tramontano Guerritore

Flora Tramontano Guerritore, Lead Solution Marketing Manager at BMC in Rome, Italy, drives Solution Marketing efforts for solution messages and positioning, products, sales plays, and use cases that support the Digital Business Automation marketing program. With deep domain expertise and staying current on key industry trends and hot topics, Flora applies her mindset to understand customer goals and the value they can derive from Digital Business Automation solutions. Flora built her technical foundation in IBM, working in various roles in engineering, software development and customer support. Prior to joining BMC, Flora served for 10 years as the Worldwide Product and Offering Manager for IBM’s z/OS and distributed Workload Automation products, directing key technical and marketing tasks, which included business analysis, product roadmap and strategy, as well as the development of messaging, collaterals, and content delivery at customer briefings and events.