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BMC supports and collaborates with its reseller partners to meet and exceed expectations of our mutual customers. Partner benefits include enablement, incentive programs, and access to BMC sales resources.

Increase your business opportunities and your customers’ satisfaction

  • Develop expertise, knowledge, and skills in selling, implementing, maintaining, and supporting BMC solutions.
  • Get generous rewards for your investment in technical certifications, partner-discovered opportunities, and pipeline generation.
  • Offer market-leading solutions to new and existing customers with resources to enhance your sales, marketing, technological, and business capabilities.

Value-added resellers

  • BMC relies on value-added resellers (VARs) to resell BMC solutions to our mutual customers.
  • VARs are solution providers with the resources and skills to advance BMC solutions.
  • The BMC Solution Provider Program provides onboarding, training, pricing, and incentives to BMC resellers.
  • Partners receive additional benefits as they advance in the program.
Value-added resellers


  • Distributor partners provide BMC licenses to their resellers. The distributor does not sell directly to the end-user customer.
  • All BMC quotes and invoices go to the distributor. There is no direct agreement between BMC and a distributor's resellers.
  • Distributors provide onboarding, training, pricing, and benefits to their resellers.

Solution Provider Program benefits

BMC rewards partner investment in technical certifications, partner-discovered opportunities, and pipeline generation. Membership in our award-winning program benefits your company by enabling you to offer market-leading solutions to new and existing customers, and by helping you enhance your sales, marketing, technological, and business capabilities. As your BMC results increase, so does the level of benefits and investment provided by BMC.

  • Resell BMC licenses, support maintenance, and technical training
  • Onboarding, BMC support, BMC pricing, sales tools, software demos and downloads, communications, enablement, and more
  • Incentive programs including discounts, rebates, and bonuses
  • BMC partner badge for external display
  • Public BMC Marketplace profile for marketing and lead generation
  • Access and discounts to training for partner employees; access to no-fee learning path curricula

Value-added resellers

New partners join at the Registered tier, which is designed for VARs making an initial commitment to the program and investing in BMC product and solution enablement for their employees. Partners must meet requirements for each tier prior to advancing to the next, and receive incremental benefits as they progress.

Minimum Requirement Registered Professional Elite
Partner contracts and compliance
Partner profile published on the BMC Marketplace
Growth bookings revenue
$250K USD
Incremental bookings minimum
10% 15%
Minimum number of active BMC Certified Professionals   2 4
Assigned alliance manager     Required


BMC engages with distribution partners and their resellers to expand the BMC sales and services footprint in certain geographies. BMC considers the following factors for companies interested in the BMC Distribution Program:

  • Sales presence in the distribution territory
  • Ability to recruit and support resellers in their territory
  • Market reach or technical expertise that complements and extends BMC sales expertise
  • Resources to support local customers in their regional work week
  • Approved credit limits and fulfillment of compliance requirements
  • Three-year business plan with revenue goals