What are External Customer?

External customers are the people that pay for and use the products or services your company offers.

What is an Internal Customer?

An internal customer is someone who has a relationship with your company, though the person may or may not purchase the product. It is often a person who works within the company, such as general employees and managers.

Should you make each person a customer?

No, you may not be able to because internal customers dilute the urgency around external customers.

Author - Heather McLatchie

The Business of IT Blog

Internal vs External Customers: How Are They Different?

5 minute read

We’re all pretty clear on what a customer is, but sometimes it helps to clarify the overarching...