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Targeted Advertising

Turn customer behavior data into high value offers with orchestration

Drive existing customer loyalty and attract new customers

Automate and orchestrate consumer behavior data across applications to serve up real-time, personalized, and relevant marketing offers.

Build better customer experiences with data-driven insights

Targeted advertising is all about getting the right message to the right customers at the right time. With application workflow orchestration, you can discover powerful insights that will help you turn browsers into buyers.

Make better-informed advertising decisions

Automate complex and diverse data pipelines to maximize your advertising spend. Ingest, store, process and analyze customer data from multiple applications across your on-premises and cloud ecosystems at scale with BMC Helix Control-M.

Targeted Advertising: Orchestrating Application Workflows

Tailor the right offers for the right buyers by orchestrating the workflows between CRMs, social media platforms, ad trackers, and analytics tools that deliver actionable insights.