icon_CloudMgmt icon_DollarSign icon_Globe icon_ITAuto icon_ITOps icon_ITSMgmt icon_Mainframe icon_MyIT icon_Ribbon icon_Star icon_User icon_Users icon_VideoPlay icon_Workload icon_caution icon_close s-chevronLeft s-chevronRight s-chevronThinRight s-chevronThinRight s-chevronThinLeft s-chevronThinLeft s-trophy s-chevronDown

BMC and PSFK Introduce the Digital Transformation Playbook

New report provides actionable advice for businesses and organizations as they
embark on digital transformation

HOUSTON – June 22, 2016 – BMC, the global leader in IT solutions for the digital enterprise, has teamed with PSFK, one of the world’s leading think tanks, to develop The Digital Transformation Playbook. This guide provides key insights and actionable steps for business executives and public sector organizations to follow as they seek to enhance customer experiences, processes, and business models through digital transformation.

Today’s businesses face always-on, always-accessible, and ever-evolving demands from customers, employees, and partners, requiring speed and agility to react quickly to changes in the market and to exploit new opportunities. According to Capgemini Consulting, companies that become digital enterprises can look forward to a 26 percent increase in profitability, a 12 percent increase in valuation, and a 9 percent increase in revenue to asset ratio1.

The Digital Transformation Playbook aggregates third party research about digital transformation opportunities across multiple industries, presents actionable insights for executives to follow, and brings those recommendations to life through case studies and content designed to guide businesses grappling with change.

“Most organizations are beginning to recognize they are losing pace in today’s highly mobile, cloud-driven environment where an optimal customer experience is defined by fast, seamless and secure interactions from anywhere using any device,” said Piers Fawkes, Founder of PSFK and Editor-In-Chief of PSFK.com. “They know new technology and reconceived business processes are key to digital transformation, but what is the right path forward? The Digital Transformation Playbook provides a roadmap to help decision makers determine how to identify the unique challenges of their businesses and set a path for success.”

The Digital Transformation Playbook explores key opportunities and strategies to consider when starting or continuing a shift to digital services.

  • Four digital transformation opportunities businesses should consider:
    • Rapid Application Innovation
    • Big Data for Improved Insight
    • Enabling the Next Generation Workplace
    • Security at the Speed of Business
  • Specific, comprehensive strategies for taking advantage of each opportunity.
  • A detailed exploration of why these strategies are important to digital business.
  • Key considerations for moving forward with each strategy, and pro tips from BMC experts.
  • Case studies of leading companies spanning a broad range of industries that have implemented each strategy.

“For businesses, digital transformation will be as disruptive as the industrial revolution, and companies must either adapt to win or risk becoming obsolete,” said Nick Utton, CMO of BMC. “Together with PSFK, BMC is sharing best-in-class opportunities and actionable strategies that organizations can leverage as decision makers are considering, beginning or continuing the transition into a digital enterprise.  No other industry report has so clearly and succinctly pulled together the essential elements of why and how to confront digital transformation.”

How to Get the Report
To download a complimentary copy of The Digital Transformation Playbook, visit www.bmc.com/playbook.


1 Capgemini Consulting, “The Digital Advantage: How digital leaders outperform their peers in every industry,” 2015.

About PSFK
PSFK is an innovation think tank. Since 2004, they have inspired professionals develop better products, services and business through their daily insights portal, market surveys, inspiration conferences and innovation consulting offering. Their series of pioneering reports lead industry opinion across industry sectors including marketing, retail and technology.


About BMC
BMC is a global leader in innovative software solutions that enable businesses to transform into digital enterprises for the ultimate competitive advantage. Our Digital Enterprise Management solutions are designed to make digital business fast, seamless, and optimized from mainframe to mobile to cloud and beyond. BMC digital IT transforms 82 percent of the Fortune 500 and serves more than 10,000 customers worldwide.

BMC – Bring IT to Life

BMC, BMC Software, the BMC logo, and the BMC Software logo are the exclusive properties of BMC Software Inc., are registered or pending registration with the U.S. Patent and Trademark Office, and may be registered or pending registration in other countries. All other BMC trademarks, service marks, and logos may be registered or pending registration in the U.S. or in other countries. All other trademarks or registered trademarks are the property of their respective owners. ©Copyright 2016 BMC Software, Inc.

Editorial contacts:
Brad Shewmake
D: 408.546.7236
M: 858.735.8748

Jenn Zimmer
D: 415.820.4175