Workload Automation Blog

Workload Automation to Digital Business Automation: Why Digital is Critical

Anthony Lobosco
3 minute read
Anthony Lobosco

Deliveries by drones. Self-driving cars. Technology is advancing faster than we ever could have imagined. We have entered a truly “smart” age that’s filled with smarter communications, smarter homes, and ever smarter lives. In order to keep up with the fast pace of technology, Workload Automation has no choice but to evolve into Digital Business Automation.

Here are five key reasons why BMC’s Workload Automation has transformed into Digital Business Automation.

1) Companies that don’t go digital by 2020 will not exist in a meaningful way in 10 years

It’s simple – if you don’t transform, you will lose your competitive advantage. This is one of the many reasons why BMC has evolved Workload Automation into Digital Business Automation. Your competitors are new digital natives, 100-year-old companies, and anyone in between. In Leading Digital: Turning Technology Into Business Transformation, the authors write: “The elements of the digital world—software, hardware, networks, and data—are pervading the business world, and they’re doing so quickly, broadly, and deeply.” Companies that are winning are the ones using technology to their competitive advantage like “breaking some of the traditional paradoxes of operational excellence, helping you to build capabilities that improve efficiency and agility, power new customer engagements, and enable new business models—all while remaining largely hidden from your competitors.

2) Companies that go digital make more $$$

3x more. – Look at Uber and Airbnb. They’re fully digital and fully automated. In fact, they don’t hold any inventory.

Companies like these have reconfigured delivery models to create new products and services that have reinvented entire industries. They use technology to change the way they do business—their customer engagements, internal operations, and even business models. Westerman, Bonnet, and McAfee, the authors of Leading Digital, put it this way: “To these companies, new technologies such as social media, mobility, and analytics are not goals to attain or signals to send their customers and investors. Companies with stronger digital capabilities are better at driving revenue with their physical assets.” If companies want to improve top line margin, they have to go digital, provide value and deliver positive business outcomes.

3) Transforming the customer experience is at the heart of digital transformation

Digital technologies are changing the game of customer interactions, with new rules and possibilities that were unimaginable only a few years back. For example, Job Scheduling is still at the heart of everything we do with Control-M, but it’s now also at the center of Big Data, Agile Application Delivery and Cloud.

4) Automation is here to stay and organizations should welcome it

According to a 2016 World Economic Forum survey, an estimated 1.6 million manufacturing and production jobs will be replaced globally due to automation between 2015 and 2020. AI, if deployed correctly, has already been proven to boost productivity, create new employment opportunities for digital skills, and enable human talent to flourish. Food for thought – a digital workplace can improve employee focus and boost productivity by establishing new leadership targets and methods of measuring employee performance. It is guaranteed that your competition is either considering, executing or reaping the rewards of it already.

5) Digital is about moving fast and companies have to be agile to compete at a high level

By 2019, 74% of IT Operations will have embraced SDN (software defined networking). By 2020, people will be creating and storing data at a rate of 1.7mb’s per second. And the speed of everything is going to increase dramatically. Studies say companies that have embraced DevOps, release applications 200% more frequently than companies that haven’t. Think what this means in terms of competitive advantage. We believe this is all about automating the digital business and that is what BMC does.

Download the 2019 EMA Radar for Workload Automation

In the Radar Report for WLA, EMA determines which vendors have kept pace with fast-changing IT and business requirements. Read the report to learn why Control-M has earned the top spot for the 5th year in a row.

These postings are my own and do not necessarily represent BMC's position, strategies, or opinion.

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About the author

Anthony Lobosco

Anthony Lobosco

Anthony is a Product Account Manager for BMC Software’s, Digital Business Automation business unit, which includes the Control-M product line. Anthony’s career spans over 20 years of technology sales in Telecommunications and Hardware for Cisco Systems. Anthony has a BS and MBA from Fordham University in Marketing/Management and lectures at the Gabelli School of Business about entrepreneurship and social selling.