IT Operations Blog

AWS re:Invent 2017: Global Enterprises Take Center Stage

Patrick Campbell
3 minute read
Patrick Campbell

Last month, Amazon Web Services (AWS) hosted their annual re:Invent conference that brought together over 40,000 IT professionals to connect with each other and cloud experts for collaboration and opportunities to learn more about AWS. As the leading vendor in public cloud services, many enterprises currently leverage AWS to provide the infrastructure and services that they need to run their digital business.

According to Synergy Research Group, AWS market share now stands at 34%, compared to 11% for Microsoft and 5% for Google.

As the market continues to evolve, the team at AWS wants to make sure that not only developers in startups have the infrastructure resources they need, but also that they appeal to large enterprises and government agencies who can use AWS resources to improve productivity, security, and performance.

Consider the following themes from the Keynotes at this year’s AWS re:Invent.

Global Footprint

Peter DeSantis, VP, AWS Global Infrastructure, led the keynote addresses with details about how AWS has developed a global footprint that continues to expand from its four initial regions—Northern Virginia, Northern California, Ireland, and Singapore—to what is now approaching twenty regions across the globe—including East and West GovCloud regions and multiple regions across most continents.

Peter said, “We’re just getting started.” The value proposition for global enterprises is to write an application once and then deploy it to the entire global infrastructure provided by AWS. Imagine if you had to provision a global footprint of your own with data centers across the globe, all while maintaining everything with modern architecture that meets the increasing demand for digital services.

For the full presentation, see:

Modern Services

Andy Jassy, CEO, AWS, led the next keynote with an incredible number of announcements related to how AWS is providing modern services to architect just about any compute, storage, or networking need for global enterprises. Among many, Andy highlighted Amazon Aurora, the fastest growing AWS service.

Many large enterprises have relied on commercial-grade database technologies from giants like Oracle and Microsoft. He mentioned how enterprises get locked into vendors and how the renewal and licensing prices for many have gotten very steep over the years. With Amazon Aurora, enterprises can use commercial-grade databases with the pricing of the open engines of MySQL and PostgreSQL. Enterprises can get high performance and high availability at a tenth of the price of commercial-grade vendors according to Andy.


Build Differently

Dr. Werner Vogels, CTO, AWS, described in the final keynote how customers over that past five years have been radically “reinventing” the way they develop applications—using the signature title of AWS re:Invent. In his presentation, he encouraged everyone to “reimagine” how to build digital services with all the latest advancements in applications delivery. Five years ago, there was very little containerization in production but now it’s becoming the standard when architecting global applications.

One of the biggest changes that Dr. Vogels highlighted was that data is more readily available and provided in an “egalitarian” platform for access and analytics. Today’s IT initiatives must reimagine by building data-driven outcomes. Data about customers, data about environments, and data that helps to optimize infrastructure all must fuel analytics. He quoted Jeff Immelt who said, as he was leaving his role as CEO/Board Chair of General Electric, “One night I went to bed when we were a manufacturing company and then woke up the next day as a software and data analytics company.”


Adopting AWS Cloud Resources

As AWS demonstrates its global readiness for enterprises, new opportunities and challenges surface for IT operations leaders. Adopting a cloud infrastructure provides agility and speed for digital services, but also introduces complexity that moves beyond human scale.

At BMC, we’re reinventing and reimagining alongside AWS. TrueSight AIOps uses machine learning, deep learning and advanced analytics to help migrate workloads and applications to AWS cloud and provide insights to performance, service and costs.

To learn more, check out this eBook from Forbes:

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These postings are my own and do not necessarily represent BMC's position, strategies, or opinion.

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About the author

Patrick Campbell

Patrick Campbell

Patrick T. Campbell has spent his 20+ year career equally between Application and Network Performance Management and K-12 Education. As a Technical Marketing Engineer, he began his career in IT at InfoVista as a Technical Trainer, followed by Raytheon Solipsys, OPNET Technologies (Riverbed Technology), and now BMC Software. In K-12 Education, he taught mathematics at Drew College Preparatory School for seven years and then worked at the University of Maryland Baltimore County (UMBC) as a Mathematics and Science Professional Development Program Co-Director for International Teacher-Scholars from Egypt for another two. Passionate about learning, he has presented at OPNETWORK and at NAIS Teacher Conferences. Patrick received a B.S. in Industrial and Management Systems Engineering from Penn State, and has a Master’s Degree in Human Resource and Behavioral Science from Johns Hopkins University.