She began her career as a software engineer. After ten years with IBM®, primarily in sales and sales management, she joined BMC in the mid-1990s and was responsible for BMC PATROL product marketing. She left BMC and became the CEO for several startup companies. She returned to BMC and served as a program executive prior to taking on the support responsibility in mid-2006.

Alisa  discusses factors that determine the level of customer support companies need to achieve the full benefits of their investment in technology.

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• One Size Does Not Fit All (pdf)