Industry analyst Rob Enderle joins to “The Zoo” to discuss the use of analytics in IT. As businesses go digital, data-driven decision-making becomes the compass for offering better services, reaching new customers and even winning political elections. The discussion takes us from the missteps at Microsoft and Apple, where gut-feelings trumped information, to President Obama’s use of real-time data during the 2008 and 2012 elections. One of the problems facing organizations implementing IT analytics is that customer feedback gets in the way of hard data.
Alf is an IT expert at BMC and the host of Alf's Zoo. Alf is focused on social, mobile and context-aware IT.