Alf’s Zoo – This week, Jon Hall explains how Uber has changed our view of IT and the world. We no longer trust authorities as much as we trust our peers when it comes to selecting tools and services for work and life. Instead of prescriptive measures issued by so-called experts, we now rely heavily on peer-assisted selections, where we rate the vendor – and the vendor rates us. Imagine what customer reviews have done to online shopping, and ask yourself what IT can do to earn back some of the trust from its stakeholders. Jon provides one of the few concrete examples of how the consumerization of IT impact the business.