The Digital Transformation Playbook from BMC & PSFK Labs looks at the secure set of technologies supporting workforce mobilization
The globalized economy and the mobilization of daily life has changed the nature of work. Traditional eight-hour workdays and office environments have given way to an always-on model of communication with a constantly changing set of requirements. With a range of digital tools opening up access to connect anywhere, any time, digital nomadism is the new norm.
Today, the modern professional—freelance or employed—will continue to evolve from spending every day in an office to bringing the office with them, wherever they go. As shown in the Digital Transformation Playbook, to embrace this shift, companies are putting flexible systems and policies in place to enable their employees to effectively work in a manner that suits their needs, whether that be from a desk, a office social space, or on-the-go across the globe.
We can see this rising trend of mobilization in the workforce being adopted across industries, from fashion to health, by employers who look to empower their staff with secure technologies and tools that enable them to be fully productive from any location.
Brands are looking at new opportunities to leverage consumer-focused mediums for team communication, such as Instagram or Snapchat. Fashion brand Esprit uses an image sharing platform called Foko to facilitate employee collaboration. The platform acts like a private Instagram, allowing employees to share photos with one another over a closed network at each retail location. Merchandisers can efficiently disseminate and deploy visual merchandising guidelines from regional store managers, provide feedback in real time and revisit the placement or styling of a particular item.
“The convenience and productivity gains that mobile devices bring are too tempting for most companies and their employees. Securing corporate data on mobile devices is a big challenge, but one that companies must embrace,” said Phil Redman, Research Vice President at Gartner.
When it comes to safety and security, employers must take considered steps to protect both customer and employee data. For patient care, UCSF Medical Center, in partnership with Mulesoft, has transitioned from a pager-based messaging system to an on-premise cloud-based communication tool. The digital platform not only facilitates improved medical care through real-time collaborative messaging and HIPPA-compliant data sharing, but has also reduced the hospital’s overall operating costs.
By welcoming digital communication platforms into company culture to support an increasingly untethered workforce, businesses are able to tap into a diverse and global talent pool. At the same time, employees are granted the flexibility and freedom to work in the manner that’s most effective for them. As remote work continues to proliferate, it’s important for decision-makers to consider the best policies and systems for their individual teams and deliver employee services with a ‘mobile first’ mindset.
The Digital Transformation Playbook is a report and 5-week series from BMC and PSFK Labs that identifies the opportunities and challenges that traditional companies face when transitioning into a digital enterprise. The comprehensive study provides a roadmap to help high level decision-makers determine where to begin, what to do and how to follow through. Download the full report here and check back daily for exclusive content on the strategies, technologies and services that are helping businesses keep up with ever-evolving demands of the marketplace.
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