What does peak season mean for your business?
Growing up, I played a lot of different sports, from soccer to basketball to tennis. Every sport had its own season and preparing for them required different strategies; different investments in terms of time, effort and money. My goal throughout each season was to be successful, which could mean final winning percentage, personal improvement or other measure, depending on the sport.
My experience with different sports reminds me of the unique strategies that different industries use to accommodate their busy seasons. What are your company’s goals during your busy seasons? Is it to ensure that you have more wins and revenue and lower expenses? Or is it to improve customer experience? Whatever your goal, you might benefit from my experience in working with several different industries. I have witnessed some common themes.
I’ve been working with insurance providers, some specific to health insurance, and it seems that their peak season spans November to January. Insurance providers spend much of the year preparing their IT systems to ensure that their customers will be able to renew their policies or make changes for the coming year. During the Open Enrollment period, millions of people sign up for health insurance each peak season. This is critical to the success of their business, so ensuring that their systems are up and running is crucial. Additionally, insurance providers are searching for the next big thing that can improve their clients’ experience and make it enjoyable. For instance, in today’s digital enterprise, many organizations are spending a significant amount of money on mobile applications to accommodate the growing desire to do business, file a claim, and renew policies from the convenience of a smart phone or tablet.
I also work with several financial institutions, which seem to be frantically busy around the holiday season. Traditionally, their customers might go into a bank branch a few times per month and the transactions that the bank would need to process were spread out across the month. However, today’s mobile application era requires banks to ensure that their systems are up and running 24×7 to accommodate a constant and unpredictable flow of inquiries. This problem is exacerbated during the peak holiday season when everyone is shopping and taking advantage of ‘Black Friday’ and ‘Cyber Monday’ deals. As one might imagine, retail organizations have a similar, growing demand during their peak seasons.
As one might imagine, retail organizations have a similar, growing demand during their peak seasons. Taken together, despite what industry you are in, or when your peak season occurs, BMC can help ensure that your company is prepared. Whether it involves helping you implement a best-of-breed performance monitor to ensure you are meeting your SLA’s during peak season, or helping you better understand what workloads are driving your peak costs, BMC is helping many insurance, financial, and retail companies today to become more profitable and grow at a faster pace. Give us a call or comment below – I’d like to hear from you.
No matter what industry you are in, or when your peak season occurs, BMC can help ensure that your company is prepared. Whether it involves helping you implement a best-of-breed performance monitor to ensure that you are meeting your SLA’s during peak season, or helping you better understand what workloads are driving your peak costs, BMC is helping many insurance, financial, and retail companies to become more profitable and grow at a faster pace.
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