HBR Report: Customer Expectations Are Closing the Gap on the Digital “Geek Divide”

HBR McAfee Digital Transformation

Harvard Business Review partners with IT thought leader and author Andrew McAfee to deliver a rich assessment of the business and IT divide, and provides key tenets for how IT can deliver on the promise of digital transformation. In this report, McAfee discusses re-defining the role of the CIO as a business-focused leader who can develop a plan for digital transformation, architect modern, secure technology solutions, and recommend strategic investment with the ultimate customer experience in mind. McAfee delves into the reasons why businesses are expecting modern technology to support today’s customer experiences, and the perils of failing to meet this mandate. To learn how to seize this opportunity, and avoid being replaced by your “digital native” competitors, read the HBR report.

These postings are my own and do not necessarily represent BMC's position, strategies, or opinion.

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