Does Your Mobile Strategy Reflect Your Corporate Culture

Does Your Mobile Strategy Reflect Your Corporate Culture

The recent kerfuffle around the Yahoo! Work from Home policy has stirred up quite a bit of discussion around the merits of telecommuting. While I will steer clear of the argument around the value of telecommuting (BMC is a pretty flexible workforce with a large number of work from home employees), there is a discussion around how a company’s mobile strategy should reflect its work culture.

Whether or not your company has a traditional come to the office environment or highly distributed workforce, mobile computing plays an important role. Employees are not always at their desk or have their laptop with them at all times and having a mobile device at the ready to get access to corporate resources increases productivity.

As a result, I see a few ways you can set up your mobile strategy to better align with your corporate work environment:

Mobile Aware

Here mobile is a supporting role and just the basics are called for. Email access and basic app and content security are deployed. If you have a culture where most work happens at the desk or in conference rooms this basic mobile level can work. This level of mobile engagement represents a corporate culture where work gets done at the office and mobile is really just to give an overview level of access when away from your desk.

Mobile Enabled

For most workplaces where work can get done both at work and home, a more engaged mobile strategy is needed. In these environments, mobile is an almost equal partner with traditional workplace methods. A corporate app store is a must where users can look for approved apps and there is support for BYOD. Mobile is not in every department; however many core functions use mobile apps alongside their existing desktop software. In many ways, this is akin to the early days of the PC in the 80s or the Internet in the 90s where only a few had access to this resource. This level of support indicates mobile is important (but not yet critical) to day-to-day operations and is an aspect of the culture of work.

Mobile Empowered

This is the future of mobile in the workplace. Here mobile is on equal footing with PCs and work can get done on any device at any location. The app store has a rich collection of home grown apps designed to give users access to virtually any key corporate asset or work function. Content is shared among devices via a secure channel. IT routinely rolls out mobile versions (often mobile first) of their new applications. New dynamic mobile applications like BMC’s MyIt are the norm, not the exception. Devices are provided by the company to ensure consistency of experience as well as imbue productivity throughout the whole organization. A fully realized mobile workplace like this says that getting work done can come at the office, home, on the road or anywhere and anytime. Here mobility reflects a culture where productivity can happen at any moment.

While there is no one size fits all approach to mobile and taking any of the above approaches can be appropriate. The key is to adopt a mobile strategy that reflects the values of your organization so that mobility is aligned with your corporate culture and mission.

These postings are my own and do not necessarily represent BMC's position, strategies, or opinion.

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