Digital Enterprise Automation at Strata Hadoop World

Strata HadoopAt last week’s Strata Hadoop World, the largest big data event in North America, approximately 5,000 attendees, top influencers, and technologists joined together to talk about how to collectively “make data work” in the future. That conference theme was certainly on target, echoed from the captivating keynotes to the 200+ sessions to the expo hall floor. “What do I do with my data?” “How do we do it?” “What next?” “Do you have successful use case examples?” These questions could be heard from one end of the Javitz Center in New York to the other.

While Hadoop and the idea of big data isn’t new, it is still in its infancy with respect to all that it can deliver. “Information is power” may be a long-standing cliché, yet businesses continue to seek the real value in the vast amounts of data continuously collected on customers, employees, products, and competitors. They are looking for better solutions, tools that will make the big data effort easier.

From our perspective in the BMC booth, we had many conversations about the importance and value of workflow automation—not only across the Hadoop environment, but also across the digital enterprise. While many in IT deem Oozie as the only option for job scheduling, during several conversations and demos it quickly became clear that attendees were excited about our alternative. IT needs the ability to share data around service and workflow history, forecast, and offer self-service and mobile access. We met with many end users as well as consultants and systems integrators who have a vested interest in working with and recommending best-of-breed solutions that will ensure their, and their customers’, big data deployments are successful.

We also gave away a GoPro camera. Congratulations again to our winner, Steve Kallman!

In addition to our booth activity, Robby Dick presented the breakout session, Oozie or Easy: Managing Hadoop Workflows the EASY way. The room was near capacity with more than 75 attending the session and several requesting additional time with Robby for more information after the session ended.

All in all, Strata Hadoop World was a successful, inspiring event!

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Gartner MQ Leader for Workload Automation

Hadoop for Enterprise White Paper Control-M simplifies and automates Hadoop application processing, enabling more accurate analytics and the most sophisticated job scheduling for the enterprise.

These postings are my own and do not necessarily represent BMC's position, strategies, or opinion.

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Criss Scruggs

Criss Scruggs

With more than 17 years in technology product marketing and management, Criss Scruggs currently drives solutions marketing for Workload Automation including Big Data and DevOps initiatives at BMC. Additional areas of focus over the past few years at BMC included IT Service Management, IT Asset Management, and Mobile Device Management at BMC. Prior to BMC, Scruggs spent several years with other IT organizations focused on Systems and Applications Performance Management, VMware Management, and VoIP/Unified Communications Management businesses. Scruggs holds a master of business administration degree from The Jones Graduate School of Management, Rice University and a bachelor of arts degree in advertising from the University of Oklahoma.