Running business-critical applications on the internet is very different than it was even just a few short years ago, and business have to work hard to keep up. User expectations for speed and functionality are higher than they have ever been. Users expect response times in 2 seconds or less, versus 4 seconds in 2006. In particular, about 2 out of 3 users will leave a site after waiting 3 seconds. Even a 1 second delay leads to 11% fewer page views and a 7% loss in conversions. Conversely, Amazon was able to increase revenue by 1% for every 100 milliseconds of improved performance (Source: Strangeloop). Bottom line – if you are looking to your internet-based services for revenue, the stakes have never been higher.
So, if you aren’t Google, Apple, or Amazon with millions of dollars to spend on data centers, what do you do? Most likely your users are global, and using multiple types of devices and browsers to access your content. So, to meet your users’ expectation you must have a significant presence across the globe. Even if you rent space in data centers or use the public cloud, this is a daunting task. So, what do you do? One of the best ways to do this is to use a third party’s infrastructure to deliver your content as close to your users as possible, without having to own or manage that infrastructure. That, in short, is precisely what the Akamai Intelligent Platform offers. The Akamai platform gives their customers a global presence at their users’ doorsteps. So, problem solved, right?!
From a content delivery perspective, yes. You now have the reach you need to deliver content to your users quickly and efficiently. But how do you really know how your users are doing in this scenario? If it was your own infrastructure, you could use BMC’s Application Performance Management solution to tell you, in real-time, exactly what is happening with your users. But you don’t own Akamai’s network, and you can’t install your own monitoring framework out there. So how do you measure end-user performance in Akamai’s cloud? It is to answer this exact question that Akamai developed the Akamai EdgeConnect service. And BMC is the first APM vendor to integrate into that service.
EdgeConnect delivers real-time data about your end-users out of the Akamai cloud directly into BMC’s End User Experience Management OnDemand, our APM as a Service offering. And this is what you need to really to be able to treat Akamai’s network as an extension of your own, and to make sure that you are meeting the service level targets that your business needs to succeed. You can compare performance for accelerated and non-accelerated applications. This gives you the hard data you need to make the best decisions about what parts of your application need acceleration, and what parts don’t. And if something goes wrong, you will have all the data you need to quickly pinpoint and solve the problem.