When Scott Crowder took over as BMC’s new CIO in February, he knew status quo was not an option. Too many changes were happening at BMC, and across the industry, new technologies were transforming how businesses, employees and customers interact. Crowder decided to get radical — and re-think the entire IT operation and organization from the ground … [Read more...]
Founder and CEO of Big Valley Marketing, a data-driven marketing and communication consultancy for technology companies. Unique background combines front-line marketing, strategic planning and in-depth analytics across in-house and agency roles. Frequent speaker and writer on business strategy, technology marketing, competitive positioning, communications measurement, analytics and advocacy.