As disruptive technologies transform industries, customer experience is quickly emerging as a prime factor in competitive advantage. Both consumers and employees expect more freedom and flexibility in the way they interact with businesses, with differentiated services designed around their own needs and preferences, and availability through any … [Read more...]
Bianca Buckridee is a solutions marketing manager at BMC, where she is responsible for developing marketing strategy and messaging for Digital Workplace, Digital Service, and the BMC Chatbot. Buckridee previously led Social Media Operations at JPMorgan Chase and SunTrust, where she pioneered new customer service experiences and built the operational and technological model to interact with customers via Twitter and Facebook. In addition to building a social media command center, she created a new cross line of business data intelligence model to gather voice of the customer reporting. She’s also taught kindergarten and third grade proving there is no challenge she won’t accept.