| Marketing and Sales Benefits |
|
Technology Developer Program |
Technology Product Program |
Alliance Marketing Program |
| Program Welcome Kit |
X |
X |
X |
| BMC Demo Software, Technical Resources Web-based Support |
X |
|
|
| Web Listing |
X
Company Name |
X
Company Name and Product Profile with Validation |
X
Company Profile |
| Educational Discounts (on publicly offered courses) |
X |
X |
X |
| Annual BMC UserWorld Conference |
X
Invitation to attend |
X
Exhibit and attendance options |
X
Opportunity to sponsor |
| Quarterly Alliance Program Update |
X |
X |
X |
| BMC Program Logo Usage |
|
X
Product Logo with Product Validation |
X
Partner Logo |
| Product Resale by BMC |
|
X
With MarketZone Agreement |
|
| Press Releases |
|
X
Product, Customer or MarketZone |
X
Support for Partnership or BMC Initiatives |
| Lead Generation |
|
X
With Product Validation |
|
| BMC "Technical Sales Team" Product Review |
|
X
With Validation and MarketZone Agreement |
|
| Annual Alliance Planning Session |
|
|
X |
| Requirements |
|
Technology Developer Program
|
Technology Product Program |
Alliance Marketing Program |
Technology Alliance Program
1) Application
2) BMC Review and Approval
3) Initial & Annual Renewal Fee $6000
4) General Terms Agreement |
X |
X |
X |
| Program Agreements Addendums |
X
Technology Developer Addendum |
X
Technology Product Addendum |
X
Alliance Marketing Addendum |
| Product Validation |
|
X* |
|
| MarketZone Product |
|
X*
MarketZone Agreement |
|
